About Jordan Alexo

I didn’t start with a plan to build a local SEO agency. I just loved writing and I loved coffee. That’s how Coffee Voilà started. It was a blog I built for fun, mostly to share brewing tips and recipes I’d figured out along the way. No marketing strategy, no audience, just me, my keyboard, and a French press.

But once I published a few posts, I started wondering — how do people actually find blogs like mine? That one question opened the floodgates. I dove headfirst into SEO.

Over the years, I took every course I could get my hands on, including Income School’s Project 24, Income Blueprint, and more. I built multiple websites and tested everything — site structure, keyword targeting, topical authority, link building. Some failed. Some took off. But I stuck with it and learned a ton.

Eventually, I started landing content gigs with big-name brands like Foundr, WPX Hosting, Alibaba, and others. Writing SEO-optimized content that actually ranked — and converted — became second nature.

When Coffee Voilà grew from 47 clicks and 8,586 impressions to 290 clicks and 33,143 impressions in just 45 days, it proved to me that strategy works. And not just for blogs — but for any business trying to get found online.

That’s when Upward Traffic was born. I realized small businesses — coffee shops, contractors, salons, local pros — deserved the same tools and strategies the big brands use. Most of them just need a guide. Someone who knows what works, what doesn’t, and how to explain it without all the SEO jargon.

Now I help local businesses show up higher in Google Maps, rank for the right keywords, and turn searchers into real, paying customers. Simple as that.